MARKETING STRATEGY
Bridging the Gap Between Idea and Execution.
Marketing is too important to do on an ‘as-needed’ basis. It’s time to consider a strategy when:
⟡ You don’t know what to prioritize.
⟡ You’re struggling to reach your audience.
⟡ You get little to no ROI on your marketing.
A plan lets you track what’s working (and what’s not) while keeping you in front of your audience - so when they ARE ready to buy, you’re already top of mind.
Marketing isn’t a quick fix. Operating in reactive mode leads to missed opportunities and inconsistent results. We want to help break that cycle. We can help build strategies for:
Marketing Needs a Strategy, Not a Shortcut.
⟡ Marketing Messaging
⟡ Lead Generation
⟡ Strategic Initiatives
⟡ Brand Awareness
⟡ Content Marketing
⟡ Digital Marketing Campaigns
CUSTOM STRATEGIES FOR YOUR BUSINESS GOALS
Marketing Strategy Packages.
We’ll customize a plan so you can leverage the right tactics to reach your target audience and get results that support your goals.
STRATEGIC BRAINSTORM
You have an idea for your business but you’re not sure how to move it forward. We are here to help you work through the details. In this one-hour strategic brainstorm, we’ll help you align your idea with your overall business goals and provide guidance on next steps.
SINGLE-FOCUS STRATEGY
Whether you’re launching a campaign, trying to generate more leads or want to be more strategic with your content, we can help. In this collaborative process, we’ll learn about your goals and create a roadmap to help you map out this initiative from start to finish.
90-DAY ACTION PLAN
Built on a quarterly basis, we create a strategic marketing roadmap for the next 90 days. We’ll detail the tactics, timing and KPIs for all of your marketing initiatives. Your input and involvement in this process is essential to building the right strategy for your business.
Before you execute your marketing strategy, make sure you have a strong and clear foundational message. We’re also available for ongoing guidance through our fractional marketing services.
FORMER COLLEAGUE FEEDBACK
Testimonial.
“I had the pleasure of working with Meg for nearly 7 years at Villanova University, where she served as Marketing Director for the College of Engineering. Meg was the ideal marketing professional—knowledgeable, talented, and creative.
Having successfully identified the College’s goals and revamped messaging, she in turn developed comprehensive marketing strategies, and the tactics needed to reach those goals. Under Meg’s leadership, the College saw a 69% increase in qualified leads in her first year. Meg takes the time to listen and thoughtfully partner with colleagues and clients. Her work is exceptional, and she’s dedicated to an organization’s success.”
— Kimberly Shimer, Director of Communications, Merion Mercy Academy
Our Process.
01
BOOK A CURIOSITY CALL
You know your marketing isn’t working but you aren’t sure where to start. We’ll have a brief call to discuss your specific challenges and determine the best next steps.
02
STRATEGIC INSIGHTS SESSION
Once your proposal is signed, we’ll dive in deeper to understand your goals. Then we’ll outline the plan to address the gaps, get sign off, and begin creating a custom deliverable.
03
WATCH YOUR BUSINESS THRIVE
With a clarity and direction, you can put your strategy into action, and get back to working on your business, instead of in it. Plus, we’ll be available for ongoing guidance and support.
GET STARTED
Get Your Marketing Back on Track.
A well-crafted marketing strategy is your roadmap to success.
If you’re tired of watching your marketing tactics fall flat, it’s time for a change in direction.