MARKETING FOUNDATION
Bring Clarity to Your Marketing with Story.
What good are your marketing tactics if you haven’t clarified your message? But how do you know if your message isn’t resonating?
⟡ You have little to no brand awareness.
⟡ You’re struggling to attract or retain clients.
⟡ Your prospects don’t understand what you do.
⟡ You’re losing opportunities to the competition.
By building a strong marketing foundation, your story will come to life through the eyes of the customer to clarify what you do, who you can help, why they should buy, and how it will transform their lives for the better.
CUSTOMIZED TO YOUR NEEDS
Marketing Foundation Packages.
From creating a consistent brand presence, to outsourcing to agencies and vendors, to aligning your internal team, customer-centric messaging provides the foundation for all your future content.
FOUNDATIONAL
Foundational messaging includes a story-based framework using clear messaging with a focus on who your customer is, their pain points, your experience and expertise and how they can start working with you.
INCLUDES:
⟡ Foundational messaging slide deck
⟡ Strategic one-liner
⟡ Value proposition
⟡ Target audience
*PREMIUM*
In addition to a compelling story, you want to understand your position in the market. We’ll conduct interviews with your clients to build accurate customer personas. We’ll also perform competitive research and develop key messages.
INCLUDES:
⟡ Everything in foundational package +
⟡ Client interviews + personas
⟡ Competitive research
⟡ Key messages
STORY GEMS
From case studies to client stories to interviews, Story Gems are the perfect addition to your foundational message. These client experiences will further position you as the guide to help overcome their challenges.
ADD ON ONE OR MORE:
⟡ Case studies
⟡ Client stories
⟡ Client interviews
⟡ Systems for collecting reviews
Once you’re foundational messaging is finalized, we also offer marketing strategy services or fractional marketing leadership.
Client Testimonial.
"Meg is a strategist who just "gets it" and gets it done right. I was struggling to transform my ideas into a story that involves empathy and authority. After our initial call together, Meg came back with a fully fleshed out presentation mapping my thoughts with ready-to-use content clips, and somehow still managed to tie it back to my brand and purpose. She was a great listener and communicator throughout the process. I cannot recommend Meg enough for your brand storytelling needs."
— Janelle Amos, Founder of Elevate Growth
Our Process.
01
BOOK A CURIOSITY CALL
You know your messaging isn’t resonating but you aren’t sure where to start. We’ll have a brief call to discuss your specific challenges and determine the best next steps.
02
STRATEGIC INSIGHTS SESSION
Once your proposal is signed, we’ll dive in deeper to understand your goals. Then we’ll outline the plan to address the gaps, get sign off, and begin creating a custom deliverable.
03
WATCH YOUR BUSINESS THRIVE
With clarity, you can put your story into action, and get back to working on your business, instead of in it. Plus, we’ll be available for ongoing guidance and support.
GET STARTED
Ready to Tell Your Story?
If your existing messaging isn’t resonating with clients, it’s time to change your approach with a proven story-based framework.
The human brain is hardwired for a good story. So let us help craft yours!